Creating Important Pages
Create the core pages that build trust and support legal clarity.
Before You Start
This is Lesson 14 of the MoneyOnliners Blogging Academy, in Module 2: Building Your Blog. Review Lesson 13: Essential WordPress Plugins first.
List your website's owner, audience, contact method, forms, analytics, newsletter service and monetization activities. These facts help you decide what each important page should explain.
Work on drafts before replacing an existing page. Keep a copy of the original and its URL so useful content and incoming links are preserved.
Create clear About and Contact pages, then prepare policy and disclosure pages that reflect your site's actual activities. Common examples include Privacy Policy, Terms, Disclaimer and Affiliate Disclosure. Publish accurate content, make the pages easy to find, and review them when your tools or business practices change.
Learning Objectives
- Explain the purpose of common trust and policy pages.
- Draft an accurate About page and a usable Contact page.
- Inventory data collection and commercial relationships.
- Create and publish a WordPress page with a stable URL.
- Test footer links, forms and mobile readability.
- Record which pages need further review and who will maintain them.
Why Important Pages Matter
A reader should be able to identify who runs your website, understand its purpose and find a way to contact you. Important pages provide that context. They also explain practices such as data collection, commercial relationships and the limits of your educational content.
These pages serve different purposes. An About page introduces the publisher. A Contact page provides a communication route. Policy and disclosure pages describe specific practices and conditions. Publishing a page with the correct title is only the beginning; its content must fit the website.
Use Pages for Stable Information
WordPress Pages suit information that belongs outside the normal sequence of dated blog posts. About, Contact and policy information commonly use this format. Keep the wording current even when the URL stays the same.
Accuracy Comes Before Appearance
Describe what you actually do. Do not invent credentials, customer numbers, testimonials, partnerships or promises. A simple, readable page with accurate information is more useful than a polished page containing unsupported claims.
Identity
Explain who publishes the site and whom the content helps.
Transparency
Describe relevant data practices and commercial relationships.
Usability
Make important information easy to find, read and maintain.
“Trust grows when readers can understand who you are and how your website works.”
— MoneyOnliners Editorial TeamWhat Each Important Page Should Explain
About
Introduce the owner or organization, the website's purpose and the audience it serves. Describe relevant experience truthfully and explain how the content is prepared. Give readers a useful next step, such as a link to your guides or Contact page.
Contact
Provide a working email address or form and explain which inquiries you accept. Add realistic response expectations only if you can meet them. Test delivery to the correct inbox and avoid asking visitors for information you do not need.
Privacy Policy
Start with an inventory of the information your website collects and the services involved. Include forms, newsletter subscriptions, analytics, comments, advertising and embedded services where relevant. The published policy should describe your actual practices; a generic template cannot establish that those practices are appropriate.
Terms
Describe relevant conditions for using your site or services. If you sell products, accept subscriptions or offer member features, review how those activities affect the terms you need. Do not copy terms from a business with different services and assume they fit yours.
Disclaimer
Explain the scope and limits of the content accurately. For an educational blog, distinguish general information from individualized professional advice where relevant. A disclaimer should not contradict promises elsewhere on the website.
Affiliate Disclosure
Explain when recommendations may earn commissions or involve another material connection. For content covered by US FTC guidance, disclosures should be clear and placed where readers encounter the endorsement. A separate disclosure page is useful background, but it does not replace appropriate disclosure near the relevant recommendation.
Match the Pages to Your Activities
The precise requirements depend on your location, audience, services and data practices. This lesson is a publishing framework, not a legal template. Use applicable official guidance and obtain qualified review when needed.
Create and Publish a WordPress Page
Inventory Existing Pages
Check Pages → All Pages, including drafts and published items, before creating a duplicate. Record each current URL and where it is linked.
Write the Purpose and Facts
Identify the question the page answers. Draft from your own website's facts and practices, and mark unresolved details for review before publication.
Create or Edit the Page
Open Pages → Add New for a new page, or edit the existing item. Add a clear title and content. Use your established editor and page template so the layout stays consistent.
Choose a Stable URL
Use a short, understandable slug. Preserve an established URL when practical. If a published URL must change, update internal links and arrange an appropriate redirect.
Review and Publish
Preview the page, check headings and links, resolve missing details, then publish when ready. In WordPress Settings → Privacy, select the intended Privacy Policy page where applicable.
Link and Test
Add relevant links to the footer or navigation. Open the published page while logged out, test it on mobile and submit the contact form if one is present.
Menu controls differ between block themes, classic themes and page builders. Update the navigation system your site actually uses, and verify the public result.
Page Planning Checklist
| Page | Main Reader Question | Check Before Publishing |
|---|---|---|
| About | Who runs this site, and why should I read it? | Identity, purpose and experience are accurate. |
| Contact | How can I reach the publisher? | Email or form works and reaches the intended inbox. |
| Privacy Policy | What happens to my information? | Content matches actual tools and data practices. |
| Terms | What conditions apply to use or purchases? | Relevant services and conditions have been reviewed. |
| Disclaimer | What are the limits of this content? | Wording matches the content and avoids contradictory promises. |
| Affiliate Disclosure | Could the publisher benefit from this recommendation? | Relationships are explained and contextual disclosures are reviewed. |
A page checklist helps organize your review. It does not prove legal compliance or guarantee ad-network approval, rankings or reader trust.
Common Important-Page Mistakes
Copying Another Website's Policies
Its owner, tools, services and practices may differ from yours. Review every statement against your own situation.
Leaving Placeholder Details
Replace sample names, domains, email addresses and dates before publishing.
Publishing an Untested Contact Form
Send a real test message and confirm delivery. Check spam handling and the public success message.
Hiding Important Links
Make footer links readable and usable on phones. Check the destination rather than relying on the label.
Treating Policies as Permanent
Review them when you change newsletter services, analytics, advertising, products or other relevant practices.
Making Unsupported Claims
Avoid invented expertise, guaranteed outcomes and claims that a template makes your website fully compliant.
Mini Case Studies
These hypothetical examples illustrate publishing decisions.
Example 1: A New Educational Blog
The owner writes an accurate About page, tests the Contact page and inventories the newsletter and analytics tools. Policy drafts are reviewed against those actual activities before publication.
Example 2: A Changed Newsletter Provider
A blogger changes email services but leaves the old provider named in a policy. A scheduled review finds the mismatch, updates the relevant wording and retests signup links.
Example 3: A Broken Footer Link
A page slug changes while the footer still links to the old address. The owner updates internal links, checks the redirect and opens the final page while logged out.
Build Your Page Register
Keep a short register with the title, final URL, draft or published status, navigation location and person responsible. Record missing facts and any review still needed.
Final Publishing Check
- The page contains accurate, complete information with no placeholders.
- The final public URL opens without requiring login.
- Footer and relevant navigation links reach the intended page.
- Headings, paragraphs and links remain readable on mobile.
- Contact methods and any forms have been tested.
- A future review date and responsible person are recorded.
Internal Links and Official Resources
Continue Learning on MoneyOnliners
Official Learning Resources
MoneyOnliners pages are examples of this publisher's information, not templates to copy for a different website. Check current official guidance and applicable requirements for your own activities.
Your Weekly Challenge
Prepare Your Important Pages
1. List the pages your website needs and the facts each should explain.
2. Draft each page's purpose and identify information or review still required.
3. Prioritize publication according to your site's current activities. Test the pages and links you publish, and keep unresolved drafts clearly tracked.
Reflection Questions
- Can a visitor identify the publisher and contact the site?
- Which tools or activities need to be reflected in your policies?
- Which claims or details need verification before publication?
- Where will readers find each important page?
- What changes will trigger another review?
Download the Lesson 14 Workbook
Use the Lesson 14 workbook to list needed pages, draft their purposes and set publication priorities. Add your page URLs, testing notes and review responsibilities. Blogging Academy · Lesson 14 · Module 2: Building Your Blog.
📘 Download Lesson 14 WorkbookFrequently Asked Questions
Review the main ideas before moving to the next lesson.
Should About and Contact be WordPress Pages?
Pages commonly suit this stable information. Keep them updated and linked from appropriate navigation.
Can I copy another blog's Privacy Policy?
Its practices may differ from yours. Build and review a policy against your own website's activities and applicable requirements.
Does a disclosure page cover every affiliate recommendation?
A standalone page provides background. Review whether a clear disclosure is also needed where readers encounter the recommendation.
Do important pages guarantee ad approval?
No. Approval depends on the provider's requirements and its assessment of your website.
When should I review these pages?
Use a review schedule and revisit them after changes to ownership, contact details, data tools or commercial activities.
What comes next?
Continue to Lesson 15: Blog Categories and Site Structure after recording your page plan.